Laura Mullan Digital Content Expert

Whether I’m writing hard-hitting news, SEO-friendly blogs or scroll-stopping social media posts, one thing always stays the same: it’s about sharing great stories that matter.

As a digital content expert, I’ve created fantastic content for the UK's most esteemed charities, magazine titans, local newspapers, mental health start-ups and much more.

Plus, on top of my hands-on experience, I also have a gold standard NCTJ Diploma and a 2:1 BA Journalism Studies degree from the University of Sheffield.

Versus Arthritis

Versus Arthritis • 5th February 2024

7 common myths about arthritis – and how you can help us challenge them

For our World Arthritis Day campaign, I created a landing page and two compelling blogs, including this myth-busting article. It performed strongly, achieving 2,881 page views and an engagement rate of 71.63% in one quarter alone.

Versus Arthritis • 5th February 2024

Why osteoarthritis isn't ‘just a bit of wear and tear'

We bust some myths about osteoarthritis, meet the researchers working tirelessly on treatments, and offer advice on how to manage your symptoms.

Versus Arthritis • 30th October 2023

Shoes for arthritis: Tips on footwear and footcare if you're in pain

Struggling with foot pain? If you have arthritis, you're more prone to foot problems. To help you look after your feet, here are some expert tips about shoes and foot hygiene from a podiatrist.

Versus Arthritis • 30th October 2023

17-year-old Sarah, who has JIA, joins Piping Live! Big Band to fundraise for

Around 150 pipers marched the streets of Glasgow to raise vital funds for Versus Arthritis. And none of this would have been possible if it weren't for 17-year-old Sarah.

Versus Arthritis • 5th February 2024

Let's talk about Joint Health

Arthritis is often dismissed as a ‘few aches and pains’, ‘wear and tear’, or just an inevitable part of getting older — but that couldn’t be further from the truth.

The reality is arthritis can cause pain, fatigue, and disability — and over 10 million people, of all ages, live with it in the UK. That’s a staggering one in six people.

This World Arthritis Day (12 October), we want to challenge the way people see arthritis.

That’s why we’ve teamed up with ITN Business to produce ‘Joint Health’.

Versus Arthritis • 5th February 2024

Is Tai Chi good for arthritis?

If you're looking for a calming exercise to try, Tai Chi might be a good place to start. Here Daphne Richardson, a qualified Tai Chi and Qichong instructor, explains more about this peaceful practice.

Versus Arthritis • 5th February 2024

Our groundbreaking arthritis research findings in 2023

As the largest dedicated funder of arthritis research in the UK, we're working tirelessly on new treatments, therapies and hopefully cures for arthritis — and we're making real progress.

Here are just a few of our incredible research achievements in 2023.

Versus Arthritis • 5th February 2024

What is hydrotherapy and how can it help people with arthritis?

Exercising in warm water is a great way to ease stiff joints and keep moving if you have arthritis.

Versus Arthritis • 30th October 2023

How aids and adaptations can help if you have arthritis

Everyday tasks can feel difficult at times if you have arthritis. If you're struggling, there may be gadgets or equipment that could make things a bit easier for you.

Versus Arthritis • 5th February 2024

What is Spoon Theory and how can it be helpful for people with arthritis?

To help explain how their pain and energy levels may vary each day, some people use an anology called the Spoon Theory.

Barnardo's

5th February 2024

No child should grow up in poverty

For Barnardo's campaign tackling child poverty, I scoped and wrote a series of content including this campaign landing page. This campaign was highly successful, achieving 32,000+ petition signatures in one quarter alone.

Barnardo's • 2nd September 2022

Young people leaving care hub

I conducted in-depth research and wrote this SEO-friendly landing page for young people leaving care, which is jam-packed with advice about topics such as accommodation, finances, and much more.

Barnardo's • 25th August 2022

The road to recovery: helping children cope with trauma and abuse

I interviewed therapists from Barnardo's mental health service, Orchard Mosaic, in a sensitive, trauma-informed way. Then I wrote this blog outlining what trauma is and how Orchard Mosaic helps children and young people when they need it most.

Barnardo's • 1st August 2022

7 low-cost summer activities for kids

To drive organic traffic to our website, I wrote this listicle outlining low-cost activities to do with kids.

Barnardo's • 21st July 2022

Gap Homes: Giving care leavers somewhere safe and stable to call home

I interviewed Elizabeth McShane about Barnardo's Gap Homes — a project that offers homely, affordable housing for young people leaving care.

Barnardo's • 29th May 2022

Online safety hub

I wrote the landing page copy for Barnardo's recent online safety campaign. This achieved 3,611 page views, with an average bounce rate of 50% (7% lower than the website average).

Barnardo's • 29th May 2022

Keeping children safe online: how to start the conversation as a parent or carer

As part of Barnardo's recent online safety campaign, I interviewed a psychologist and wrote content about how to start the conversation about online safety.

Barnardo's • 25th May 2022

Towards a better children’s social care system

I wrote the copy for Barnardo's recent policy campaign, which calls for changes to children's social care system. I also designed the webpage using our content management system, Drupal.

Barnardo's • 11th April 2022

"They're a joy to work with": How a Barnardo’s worker supports autistic young people and their families

I interviewed Louise Godfrey, Team Leader at Barnardo's Surrey Positive Parenting Service, about her work with autistic children and their families.

Oxfam: Social Media

Mental Health

My Online Therapy • 25th February 2021

Self-care at My Online Therapy

I wrote website copy for My Online Therapy, showcasing it's new in-app feature called Self-care.

My Online Therapy • 19th February 2021

Why is self-esteem important?

For My Online Therapy, I wrote about self-esteem, it's importance in childhood development, and how we can boost our self-esteem as adults.

My Online Therapy • 11th February 2021

How to have a relationship with yourself

For My Online Therapy, I wrote a blog post about how — even on Valentine's day — the most important relationship we'll ever have is with ourselves.

My Online Therapy • 5th February 2021

Tips for teaching kids about mental health

To mark Children's Mental Health Week, I compiled some tips to help parents teach their kids the greatest lesson of all: how to look after their mental health.

My Online Therapy • 29th January 2021

Why is self-care important?

For My Online Therapy, I wrote about the concept of 'Self-care' and why it's about much more than face masks and the occasional shopping spree.

My Online Therapy • 22nd January 2021

Small steps to take when you’re feeling really down

Depression is one of the most prevalent mental health problems in the UK. For My Online Therapy, I wrote about the small, practical steps you can take to try to boost your mood if you're feeling low.

My Online Therapy • 15th January 2021

How to change your life for the better in 2021

2020 was a challenging year for all of us. So, for My Online Therapy, I wrote about how we can make practical steps to change our lives for the better in 2021.

My Online Therapy • 8th January 2021

What are the emotional effects of alcohol?

Binge drinking is a serious problem, especially around the festive period. For My Online Therapy, I wrote about the emotional effects of alcohol and how to identify whether you have a drinking problem.

My Online Therapy • 1st January 2021

Goal setting techniques from psychologists to start the year off right

New Year, New You? For My Online Therapy, I wrote about New Year's Resolutions and how to set meaningful goals for 2021.

My Online Therapy • 25th December 2020

What type of therapy do I need?

Cognitive Behavioural Therapy, Couples Therapy, Schema Therapy... When it comes to getting mental health support, there are endless options out there. For My Online Therapy, I distinguished the difference between them and suggested why each one would be suitable for you.

Advertising

Napolina: That's amore

I wrote a print advertorial for Napolina that showed the joy of Italian cooking.

A taste of Ireland

Covering everything from whiskey distilleries to award-winning restaurants, this print advertorial positions Ireland as the perfect place to have a culinary adventure. The campaign was created for Discover Ireland and was published in Olive magazine.

Cancer Research UK: Leave a legacy

I wrote a print advertorial which told the story of Jo, a man from Dundee who pledged to leave a share of his will to Cancer Research UK. This was published in Who Do You Think You Are? magazine and aimed to encourage others to donate to the charity.

BBC Gardeners' World Magazine • 6th August 2020

Gardena: 4 tips to get your garden summer-ready

I wrote a digital advertorial that encouraged readers to get their garden summer-ready using Gardena's nifty tools.

Princess Cruises: A voyage of discovery

I have written several print advertorials for Princess Cruises which were published across Immediate Media's brands. This advertorial, published in BBC Wildlife magazine, highlights how a Panama cruise is ideal for wildlife fanatics.

Orkney Cheese: Taste the traditon

I wrote a print insert for Orkney Cheese about its delicious cheddar and rich Scottish heritage. This advertorial was published in BBC Gardeners' World magazine.

5 Reasons Why Saint Lucia is the Ultimate Wedding and Honeymoon Destination

I wrote an advertorial for the Saint Lucia Tourism Board, promoting the Caribbean island as the ultimate wedding and honeymoon destination.

Gudrun Sjödén: Live life in colour

I wrote a print advertorial in The Knitter promoting Gudrun Sjödén's sustainable clothing range.

Princess Cruises: Taste the Med

This print advertorial for Princess Cruises highlighted how, if you want a foodie escape, then you should set sail for the Mediterranean. The advertorial was published in Olive magazine.

Radio Times • 21st July 2020

UKTV: 'Tis the season... for timeless dramas

I wrote a digital advertorial for UKTV, which gave an overview of some of the fantastic dramas it was showing during the festive period. This was published in the Christmas edition of Radio Times, too.

B2B publishing

Gigabit • 5th June 2019

Vodafone: Digital disruption in a post-smartphone era

With the roll-out of 5G on the horizon, I spoke to Scott Petty, CTO at Vodafone UK, to learn how the British firm is redefining what it means to be a telecom.

Gigabit • 5th June 2019

GoCo Group: Unlocking the power of data

I travelled to GoCo Group's headquarters in Wales, to learn how the firm is helping customers find the right insurance policy and energy tariffs using big data.

Gigabit magazine • 5th June 2019

Alibaba Cloud: Not your typical cloud company

In Alibaba Cloud's dynamic office in London, I spoke with Yeming Wang, General Manager for EMEA, to learn how the Chinese juggernaut is redefining the way we think about cloud technology.

Technology Magazine • 8th February 2017

How Dell Technologies is striving for king status in the server market

I travelled to the Dell Technologies World Conference in Las Vegas and spoke to Ravi Pendekanti and Ajoy Philip about the company's future in the server space.

Internships

Gay Times • 7th April 2017

Oscar winner Dustin Lance Black just signed a modelling contract

On top of current affairs stories, I also wrote showbiz news for Gay Times magazine.

Gay Times • 6th April 2017

Osaka becomes first Japanese city to recognise a same-sex couple as foster parents

During my internship at Gay Times magazine, I sourced, pitched and wrote this news story about LGBT+ rights in Japan.

Gay Times • 4th April 2017

Dutch politicians hold hands in solidarity with gay couple who were brutally attacked

During my internship at Gay Times magazine, I sourced, pitched and wrote this news story about how two politicians took a stand against homophobia in the Netherlands.

Gay Times • 3rd April 2017

75% of Germans support legalisation of same-sex marriage, survey shows

During my internship at Gay Times magazine, I sourced, pitched and wrote this news story about support for gay marriage in Germany.

The Independent • 15th September 2016

Children of immigrants 'more likely to get a university degree'

During my internship at the Press Association (PA), I wrote this news story which was later published by The Independent.